Services

Campaign Strategy
Whether for short or long term projects, ASC helps you define your goals and how to reach them in the most efficient way. Our network of sport influencers and media stretches across the globe and sports

PR & Issues
We create stories that engage your audience and deliver them in a way that counts. ASC has real experience of the darker side of sport and are experts in crisis prevention and management

Content
Creation
From press releases, briefing notes and website and social content to Manifesto creation and campaign news, ASC has your content needs covered, and not just in English...

Media
Operations
Either working alone,
or in association with
other agencies, ASC can manage Media Relations but also set up Press Offices for sport events and activities
About

ASC provides bespoke services ranging from personal counsel to building major project teams, working in association with like-minded agencies and individuals.
Before setting up ASC I spent more than 20 years at the leading Olympic sport federation IAAF (now World Athletics), in senior roles including Communications Director, Spokesman, Deputy CEO and Chief of Staff to Lord Sebastian Coe. I know the Federation world well.
I now advise the young and dynamic federation IMMAF (International Mixed Martial Arts Federation) and offer strategic communications advice to Presidential Candidates and other leading figures in sport.
I have worked Agency side since 2017 with clients from a wide range of sports including MMA, Boxing, Sailing, Ice Hockey, F1, Tennis and Cricket so understand the commercial realities of the industry as well as its political landscape.
ASC offers multi-faceted experience of sport, global reach and networks and a client-centric approach to deliver both world class services and value for money.
To find out more, please get in touch.
Nicolas Davies
ASC Managing Director
Services Across Sport
ASC prides itself on working across a range of sports and on wildly different projects - for more information on past and current case studies, just get in touch.

Athletics
Provided PR advice to world class athletes to build personal brand and manage reputation










Boxing
PR Counsel and Campaign advice for candidates for AIBA Presidential election in 2018 and 2020

Cricket
Delivered PR and Crisis Management advice to a leading figure in World Cricket

MMA
Providing ongoing support to the International Federation IMMAF including Interntational Relations, PR and Project Management

Ice Hockey
PR Counsel and Campaign advice for candidate in IIHF Presidential election in 2021

Golf
Developed a new Social Media concept for historic golf event

Sailing
PR Counsel and Campaign advice for candidate in World Sailing Presidential election in 2020

F1
Developed corporate PR action plan
for F1 Team

Tennis
Developed PR Concept for a world leading Player Tennis Academy


Ricky Simms
CEO PACE Sports Management, agent for Usain Bolt, Mo Farah,
Dina Asher-Smith and
other global athletics stars.
I worked closely with Nicolas Davies on many PR concepts and plans with Usain Bolt and other athletes in my group to help promote the sport of athletics. Nicolas was creative, hard working and a pleasure to work with and I highly recommend him.

Gerardo Seeliger
CEO of Madrid Open City, and candidate for the 2020 World Sailing federation.
Nicolas has provided impressive insights and detailed knowledge into the Olympic Movement, shrewd strategic advice and his sense of narrative helped to differentiate myself from my competitors. He is very empathetic, thoughtful, very well connected generates trust and his experience as an International Federation insider and skilled PR campaigner made his counsel invaluable.

Densign White MBE
CEO of of the International Mixed
Martial Arts Federation (IMMAF)
Nicolas has added great value to our fast growing organisation. He is able to combine smart strategic insights based on his experience of working inside a major IF with the skills and contacts to navigate the complex world of Olympic Sport politics. At the same time he has enhanced IMMAF's PR campaigns with his knowhow and ability to work in a seamless manner with our inhouse team.